> Answer Engine Optimization (AEO) <

Become the Brand AI Recommends

Search is shifting from keywords to answers. ZINC helps you structure, tag, and amplify your content so both AI systems and customers cite you first.

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The Problem

AI is changing how brands are discovered and trusted.

Traditional SEO can’t keep up with how large language models decide which brands to cite and how to describe them.

If your business isn’t optimized for AI-driven visibility, you risk being left out of the answers your customers see first.

  • Your brand isn’t appearing in AI-generated answers.
  • AI systems misread or misrepresent your content.
  • Competitors are showing up where you should.
  • Your team is still optimizing for old search habits.


That’s why ZINC created the 90-Day AEO Acceleration Project, a focused plan that helps your brand be seen, understood, and trusted across AI-driven search.

Solution

A clear 3-phase plan to improve AI visibility in 90 days

ZINC’s 90-Day AEO Acceleration Project gives your team a fast, structured path from uncertainty to measurable visibility gains.

We focus on what moves the needle first, then build a foundation for long-term authority and trust.

ZINC’s 90-Day AEO Acceleration Project gives your team a fast, structured path from uncertainty to measurable visibility gains.

> Phase 01 <

Assessment and Readiness

Audit your current AI visibility, citations, and competitor landscape.

We identify the exact questions your buyers ask AI and how your brand shows up (or doesn’t).

> Phase 02 <

Strategy and Optimization

Restructure your content, metadata, schema, and messaging so LLMs can easily parse, quote, and recommend your expertise.

> Phase 03 <

Implementation and Tracking

Publish optimized pages, build authority signals, and track progress with our AEO Scorecard — measuring visibility, citations, and Share of Voice.

> Today's Reality <

AI Is Rewriting the Rules of Discovery

AI tools are increasingly stepping in as the gatekeepers of answers. Brands that adapt to this shift capture attention earlier in the decision-making process—sometimes without traditional clicks or rankings.

50%

Over 50% of Gen Z and Millennials now prefer using AI chat tools like ChatGPT or Perplexity over Google for complex queries.
* Tidio AI Survey, 2025

-24%

Google’s organic click-through rate has dropped 24% since the introduction of AI Overviews.
* Source: SparkToro

Implementation

Structure Matters More Than Ever

We implement technical enhancements that help AI engines understand, trust, and surface your content.

AI Visibility Audit & Strategy

We assess your current site and content to identify gaps in structure, metadata, schema, and search performance across AI platforms like ChatGPT, Perplexity, Claude, and SGE.

→ Includes a full audit, readiness scorecard, and prioritized action plan.

Structured Content & Site Optimization

We reformat and restructure your content using semantic HTML, modular sections, and chunked layouts that make it easier for AI to parse, understand, and summarize.

→ Includes content hierarchy updates, internal linking, and formatting for quote-readiness.

Metadata, Schema & llm.txt Implementation

We implement and refine meta tags, structured data (schema.org), and llm.txt files, ensuring your site sends clear, machine-readable signals to LLMs and AI tools.

→ Increases your likelihood of being cited, referenced, or ranked in AI-generated results.

AEO & GEO Content Strategy

We design and execute a content strategy built for AI Engine Optimization and Generative Engine Optimization, targeting question-based queries and structured answers AI engines prioritize.

→ Includes new topic landing pages, answer-style formats, and monitoring of AI visibility.

"We weren’t ready for how fast AI was changing search. ZINC stepped in and helped us restructure key pages, implement schema, and rethink our content strategy without rebuilding the entire site."

Alex Johnson
CEO, Tech Solutions
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The Executive Brief: Why AI Visibility Is the New Competitive Advantage

Explore how AI engines like ChatGPT, Gemini, and Perplexity evaluate brands, and what you can do today to improve your visibility inside AI-generated answers.

How AI engines evaluate brands and decide what to recommend.

The new content + technical signals that improve AI visibility.

A clear checklist to future-proof your website for the AI discovery era

Unlock the Power of AI Answers

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FAQs

Get answers to your most pressing questions about our web design services.

What is Answer Engine Optimization (AEO)?

AEO is the process of optimizing content, structure, and authority signals so AI engines can understand, trust, and recommend your brand inside generated answers.

How is AEO different from SEO?

SEO ranks links. AEO earns recommendations. AI engines summarize content into one answer — AEO ensures that answer is yours.

What platforms do you optimize for?

ChatGPT, Gemini, Perplexity, Bing AI, and Google’s AI Overviews — plus emerging LLM interfaces.

How long does it take to see results from AEO?

Most businesses begin seeing early gains in AI visibility and citations within 60–90 days. Full impact builds over time as AI engines crawl, incorporate, and test your newly structured content and off-site signals.

Do we need new content, or can we optimize what we already have?

Both work. ZINC audits your existing content to identify quick wins and repurposing opportunities, then creates or restructures key pages designed specifically for AI surfaces. In many cases, 60–70% of the lift comes from optimizing what you already have.

Let's Create Your Dream Website

Contact us for a free consultation today!